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Our story

Every great adventure begins with a simple question. Ours started around the family table, wondering why the flavors we craved — the ones that transport you to Bangkok street markets, Moroccan souks, and Mexican haciendas — weren't in our own kitchen cabinets. So we set out on a journey across the globe to find them, and bring that authentic, home-cooked magic to your table.

The Missing Flavor
We were home cooks chasing flavor — searching store shelves for spices that could recreate the dishes our grandmothers made, the meals we discovered while traveling, the recipes that turn a simple dinner into a memory. But something was always missing. The authentic taste, the soul of the dish, lost somewhere between the source and the supermarket.
Journey to the Source
That's when we decided to stop searching and start sourcing. We packed our bags and set out to find the real thing — tracing curry powders back to Thai markets, ras el hanout to Moroccan spice merchants, guacamole seasonings to family farms in Mexico. We learned from local cooks, street vendors, and grandmothers who held centuries of flavor in their hands.
The Revelation
The moment everything changed was simple: tasting a dish made with spices from their true home, blended the way they were meant to be. The depth, the complexity, the way it made our kitchen smell like someone's beloved kitchen thousands of miles away — that's when we knew. These weren't just ingredients. They were stories, traditions, and family dinners waiting to happen.
Bringing It Home
Today, People of Spice brings the world's authentic flavors directly to your cabinet. Each blend is crafted to capture the soul of its origin — so you can cook Thai curry that tastes like Bangkok, tagine that transports you to Tangier, and guacamole that brings the warmth of a Mexican hacienda to your table. Because every family deserves to taste the real thing.